Pet Shop Boys: Mobile Barcodes used in Latest video
British pop act Pet Shop Boys are using the latest mobile barcode technology in the video for their latest song Integral. The QR Codes feature heavily throughout the pixelated black and white video which appear for a few seconds at a time.
Handset makers like Nokia are starting to embed Barcode Readers in their handsets, such as the N95 that enable users to point their handsets at codes for it then to be decoded into text or even URL’s.
Pet Shop Boys have used these mobile codes to point people in the direction of websites about Liberties, Human Rights, ID’s and Counter Terror; a theme for their soon to be released single Integral.
This is the first time that I have seen these codes used is such a commercial way and will hopefully pave the way for these to be used more in the future.
Watch the Intergal Video by Pet Shop Boys.
[...] People have been trying very hard to find new ways of using Mobile Barcodes (Datamatrix or QR Codes), to get the technology more mainstream. I posted recently about how the Petshop Boys used Mobile barcodes in their music video for Intergral. [...]