While casually reading the latest Argos Newlsetter to hit my inbox the other day I spotted a small link to a competition that they were running to win an iTeDDY. This sounded familiar I thought to myself - could it be the same bear?

For those of you who live in the UK you may remember this little bear was the brainchild of Imran Hakim who featured on the BBC 2 TV Show the Dragons Den (see video clip). Having put his idea to the panel, Imran acquired a £140,00 investment from two of the ‘Dragons’ to help make his dream a reality… It would appear that all has gone well since the show as the iTeDDy is now available exclusively from Agros.

The iTeDDY features include:
- Interactive teddy bear with personal media player built in - cuddly companion for learning and fun.
- Watch cartoons and videos.
- Play bedtime stories, music, games and more.
- View and store photos.
- Easy to use - child friendly.
- Detachable media player with belt clip.
- USB cable / charger and software included.
- Built-in speakers, 512mb memory and rechargeable lithium-ion battery.
- Expandable SD memory slot.
For more information see the iTeDDy Website.
I love it when you see the evolution of a product from a simple idea to it’s conclusion of being a real life consumer product. Now if only I could think of something….
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